As you are relaxing, ready to binge-watch your favorite show on Netflix, you come across this title: "Downfall: The Case Against Boeing." It sounds familiar, and your interest is piqued.
This new documentary from Rory Kennedy takes an in-depth look at two Boeing crashes and their aftermath. It aims to expose the culture of concealment that Boeing instigated. The documentary delves deep into Boeing's responsibility within global trends of American internal control and how a once-revered symbol of American aviation went into self-sabotage mode.
For those unfamiliar with the incidents, the documentary is an informative and eye-opening exposition. On the other hand, for those who are aware of the Boeing crisis, the film allowed them to reassess the situation.
According to experts, analysts, and lawyers, Boeing's response to the two fatal 737 Max plane crashes was marked by delayed apologies and muddled messages. There were many loopholes in how Boeing handled the crisis.
First, there was an apology video. Unfortunately, it came too late, and the pre-recorded format took out its sincerity. Because of the slow response, some airlines lost faith in Boeing.
Another aspect to consider is how the company defended the design of the planes. This defensive stand did not sit well with the public, leading to a loss of trust.
For leaders like you, though, what does this bring to light?
Well, for one thing, you can surmise that Boeing could have crafted a more deliberate and efficient crisis response and management because, based on the people's reaction, a considerable mistrust occurred not because of the crash but rather on how the company handled the aftermath of the crisis.
This brings us to the question which may be bothering you right now. If an organization as huge as Boeing failed miserably in handling the above crisis, how can you fare?
Let me tell you; it has nothing to do with how enormous your scope is. Even if you are just a small retail store in a small area of the world, it all boils down to crisis communication.
The most important thing to remember when dealing with a crisis is to stay calm. Explain the situation to people internally and externally, gather facts, and try to get your information out as quickly and accurately as possible. Don't make excuses; don't be defensive. Most importantly, do a real-time action.
And this is where BCM next can help you. BCM next drives innovation by focusing on agility, customer centricity, and actionable insights to provide the best possible response to a crisis.
Take your business continuity to the next level with BCM next!
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